Expedia ultimate travel date

Whizpr advised Expedia to roll out and integrated marketing campaign in order to reach this target group via localisation of the corporate ‘Travel yourself interesting’-campaign.

Parts of the local Ultimate Travel Date included:

  • A research into the relation between dating and travelling to create news for the press release
  • Radio commercials
  • Sponsorship of Radio 538’s dating programme Dare2Date
  • Promoted Facebook posts

Radio 538 DJ Barry Paf hosting the dating show Dare2Date.

Dare2Date: go on a date to Venice, we arrange the flight, hotel, food and more!

Cupid @BarryPaf goes wild! Saturday in #dare2date he’ll give away a special @ExpediaNL trip to Venice! Sign up now!

Travelling is sexy.. these are the results of the research conducted by Expedia.nl

De Telegraaf -
29 Articles in dailies, travel and lifestyle media
210.100 Twitter followers reached by Radio 538 tweets
95 + Likes on Facebook post Expedia
247.000 Facebook friends reached by Radio 538 posts

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