Google builds energy efficient datacenter & creates jobs in Groningen

Our pitch focussed on aspects that illustrate Google’s relevance for the Dutch economy: what role does the Google data centre play in the Netherlands and in particular the life of people in the North of the Netherlands.

The goal was to use momentum to position Google as partner for economic growth and create a large amount of positive attention in national en regional media. With a smart strategy and effective media approach we reached all national (broadcast) media and were able to succesfully communicate key messages to a mass audiece.

Features by biggest national broadcasters

What did we do:

  • Set up pre-briefs with tier 1 media
  • Create visibility among stakeholders and key opinion leaders
  • Coordinate and accompany Google at interviews with the press at press conference
  • Set up conference call for national media not present at press conference
  • Coordinate all press inquiries to strech momentum
18 TV news items
37 Radio news items
106 Print articles in the first 2 days
34 Follow up articles and counting

Google to Groningen: 600 million euros, 44 acres and 150 jobs

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Wie hebben dit gefixt

Kees Verheij
Annerieke Reulen-Kamphuis
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