Einde deze maand is geregeld voor DDG kijkers: een Acer predator gaming pc plus volledige Logitech gear set als prijs! Tof he?
Multi-platform campaign around popular pc game Battlefield 4
To reach a large audience, we advised Logitech to partner up with YouTube influencer DusDavidGames and Acer.
The aim was to increase the fanbase by organizing a Facebook competition aligned with the introduction of Battlefield 4, a popular PC game.
This partnership included crossmedial activities:
- Custom made Facebook-tab with fangate
- Sponsored Facebook posts
- Facebook advertising
- Instore experience event at MediaMarkt Rotterdam
- Meet & greet DusDavidGames
- Livestream event
Brand awareness & extreme Facebook growth
The competition started in November. We had 9.400 Facebook fans at that time.
WE SET THE TARGET FOR THE END OF THAT YEAR AT 20.000 FANS.
THE FINAL RESULT: IT CAME CLOSE TO 25.000 FANS!