Multi-platform campaign around popular pc game Battlefield 4

To reach a large audience, we advised Logitech to partner up with YouTube influencer DusDavidGames and Acer.

The aim was to increase the fanbase by organizing a Facebook competition aligned with the introduction of Battlefield 4, a popular PC game.

This partnership included crossmedial activities:

  • Custom made Facebook-tab with fangate
  • Sponsored Facebook posts
  • Facebook advertising
  • Instore experience event at MediaMarkt Rotterdam
  • Meet & greet DusDavidGames
  • Livestream event

Brand awareness & extreme Facebook growth

Einde deze maand is geregeld voor DDG kijkers: een Acer predator gaming pc plus volledige Logitech gear set als prijs! Tof he?

@DusDavid - 50 Retweets - 20 Favorites
158 % growth of Facebook fanbase
2.775 Competition participants
24.000 + views during Battlefield 4 livesteam kickoff
19.700 + views during instore livestream with DDG

Wie hebben dit gefixt

Julien Harbers
Renée Rijken
Volgende case 2ML